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Planting Magic

By | ADVERTISING, TV, Westland, Westland Horticulture, WORK | No Comments
Our new Gro-Sure® Planting Magic campaign broke over Easter this year, just in time for the growing season. Planting Magic is a revolutionary new product that delivers fantastic results for plants and shrubs. 
 
The spoof TV ad features Charlie Dimmock and in a light-hearted way, aims to expose the idea that Charlie’s success in the garden is not down to years of experience…….. but is in fact due to her secretly using Planting Magic. It’s fun, simple and we think it’ll catch the imagination of gardeners all over the UK.
 
The £1.5million campaign is supported by TV, press, instore and digital.
Charlie PM TV Shot

Westland Planting Magic TV Ad feat. Charlie Dimmock

By | News | No Comments
Our new Gro-Sure® Planting Magic campaign broke over Easter this year, just in time for the growing season. Planting Magic is a revolutionary new product that delivers fantastic results for plants and shrubs. 
 
The spoof TV ad features Charlie Dimmock and in a light-hearted way, aims to expose the idea that Charlie’s success in the garden is not down to years of experience…….. but is in fact due to her secretly using Planting Magic. It’s fun, simple and we think it’ll catch the imagination of gardeners all over the UK.
 
The £1.5million campaign is supported by TV, press, instore and digital.
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BackCare App

By | ADVERTISING, Simplyhealth, TV, WORK | No Comments
In the UK, 2.5million people suffer everyday from back problems so Simplyhealth have partnered with the Charity Backcare and will donate £1 for every free download of their new app which is full of exercises, tips and techniques on how best to manage your back problems.
 
The new ad continues to feature the bright and optimistic Simplyhealth brand world and demonstrates how it can communicate a range of different messages that support the overall brand message of ‘We can be bothered’. To find out more about Simplyhealth visit www.simplyhealth.co.uk
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Kitchens – Built For You

By | Pomegrate | No Comments
Wickes has two audiences for their Kitchens, The Trade (buying for business) and also the Female Specifier (buying for themselves). This creates a challenge as to how you speak to both audiences within a 30 sec TV commercial. 
 
So we created a juxtaposition using interesting visuals of both a tradesmen installing the key elements of a kitchen and a lady enjoying her new dream kitchen. This communicated Wickes’ building credentials and showcased a beautiful kitchen allowing us to talk to both audiences effectively.
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Trade Quality Stories – Powertool Accessories

By | ADVERTISING, TV, Wickes, WORK | No Comments
At Wickes, there are many interesting stories that depict the immense time and effort that goes into designing the high quality products stocked for the trade. Quality in a Wickes job is all about the detail so our set of 3 reverse creatives reflects that every great job needs to start with a great product. 
 
Here is another example for the high quality range of products stocked by Wickes:”All Wickes SDS and Masonry drill-bit tips are made from high-grade tungsten carbide that stay sharper for longer for a precise, professional job, every day”
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Trade Quality Stories – Tile Adhesive

By | ADVERTISING, TV, Wickes, WORK | No Comments
At Wickes, there are many interesting stories that depict the immense time and effort that goes into designing the high quality products stocked for the trade. Quality in a Wickes job is all about the detail so our set of 3 reverse creatives reflects that every great job needs to start with a great product. 
 
Here is another example for the high quality range of products stocked by Wickes: “Wickes Flexible, Rapid Setting Tile Adhesive is fit for the most demanding jobs and ready to grout in just two hours.”
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Trade Quality Stories – Ultra Gold Screws

By | ADVERTISING, TV, Wickes, WORK | No Comments
At Wickes, there are many interesting stories that depict the immense time and effort that goes into designing the high quality products stocked for the trade. Quality in a Wickes job is all about the detail so our set of 3 reverse creatives reflects that every great job needs to start with a great product. 
 
Here is another example for the high quality range of products stocked by Wickes: “Wickes Ultra Gold High Performance Screws have a Pozi-Square Stick-Fit Recess for greater control and stability… and a waxed finish for a smoother drive”.
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Car Insurance 48 Sheet Poster – 100%

By | Swiftcover | No Comments

Swiftcover.com has a fresh approach to its ‘Get A Life’ campaign for 2012  in the form of the Swiftbrothers, two sharply dressed animated dogs. The brothers are a boxer named Sid and a beagle called Johnny, they live in the town of Barkswell near their Mum and Dad, Grandpa, the whole family and their mates. Everyday is a new adventure where – bada bing – the Swiftbrothers get it done quick and get a life!

The characters are voiced by a stellar cast, including League of Gentlemen duo Reece Shearsmith and Steve Pemberton (as the Swiftbrothers themselves) as well as Bez from the Happy Mondays, Slade legend Noddy Holder and Chris “I’ve been such a fool” Evans.

The TV ads are based around the lives of these two cheeky chaps and there will be many more adventures to follow throughout 2012.

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Aftercut

By | Westland Horticulture | No Comments
Our first TV advert for Westland Horticulture under the new brand campaign “There’s More Life In The Westland” features a revolutionary new lawn product; Aftercut All-In-One with the new Even-Flo spreader.
 
The Westland is a place where good life flourishes. It’s a place where the bees are buzzier, the smells more pungent, the sounds more heightened and there is MORE LIFE. The commercial uses extreme close-ups, heightened sound effects, a rallying VO and compelling music tracks to communicate the abundance that is possible when you live in The Westland. 
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Victim Support Press

By | Victim Support Press | No Comments

 

                                                                                                                                                                                                                           

 

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Business League Placement

By | News | No Comments

MWO capped a successful 2012 by finishing just outside the top 10 in Campaign’s end of year New Business League. We see this as testament to the hard work we put into attracting the right Clients but also to the focus and value we put upon developing showcase work for our existing Clients, in order to attract new ones.

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Decking

By | Wickes | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

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Uplifted

By | Alpro Europe | No Comments

With a range of exciting new products we wanted to make people think differently about Alpro. Moving from the world of Soya into new plant based ingredients we knew our audience would be curious about the new taste experiences. In the new ad we see our curious Caroline going on a journey through the city following a trail of leaves, which lead her to a beautiful rooftop garden. Watch the ad to see what happens!

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Wickes Red Pencil Prices

By | Pomegrate | No Comments

When Wickes launched their everyday low prices campaign Red Pencil Prices we needed to educate customers about the new campaign but also show them the wide range of products that were being marked down. We brought this to life by showing the red pencil marking down multiple products across a wide range of categories. The red pencil was the key to creating standout and instant consumer recognition through TV, press and In-store so we made sure this was the hero of all our online communications.

www.facebook.com/Wickes.co.uk

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Wickes Red Pencil Prices

By | Pomegrate | No Comments

When Wickes launched their everyday low prices campaign Red Pencil Prices we needed to educate customers about the new campaign but also show them the wide range of products that were being marked down. We brought this to life by showing the red pencil marking down multiple products across a wide range of categories. The red pencil was the key to creating standout and instant consumer recognition through TV, press and In-store so we made sure this was the hero of all our online communications.

www.facebook.com/Wickes.co.uk

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Wickes Red Pencil Prices

By | Pomegrate | No Comments

When Wickes launched their everyday low prices campaign Red Pencil Prices we needed to educate customers about the new campaign but also show them the wide range of products that were being marked down. We brought this to life by showing the red pencil marking down multiple products across a wide range of categories. The red pencil was the key to creating standout and instant consumer recognition through TV, press and In-store so we made sure this was the hero of all our online communications.

www.facebook.com/Wickes.co.uk

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Victim Support

By | Victim Support | No Comments

Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world.

Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.

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MSN Page Takeover

By | Swiftcover | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego.

This digital work was produced in conjunction with the in-house design team at AXA Personal Lines. 

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Get A Life

By | Pomegrate | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.  

www.facebook.com/swiftcover

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Get A Life

By | Pomegrate | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.  

http://www.facebook.com/swiftcover

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Get A Life

By | Pomegrate | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.  

http://www.facebook.com/swiftcover

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Get A Life

By | Pomegrate | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.  

www.facebook.com/swiftcover


278FB Page

Get A Life

By | Pomegrate | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.  

www.facebook.com/swiftcover

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Get A Life

By | Pomegrate | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.  

www.facebook.com/swiftcover

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Swiftbrothers Facebook

By | Swiftcover | No Comments

Social networking activity is integral to the Swiftbrothers ‘Get a Life’ campaign. Using video footage, character profiles, competitions and engaging updates to develope the campaign further into the social arena.

Click here to visit the Swiftbrothers on Facebook.

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Stills Of Bosch Virtual Garden

By | Bosch | No Comments

The take up of ‘learn by video’, and the rise of consumer online video consumption in the social space, lead to the creation of a new layer of brand interaction for Bosch, the Bosch Lawn and Garden YouTube channel. The regularly updated video content responds both to customer needs and viewing trends, providing relevant and useful information for people interested in gardening. Easy to follow videos arranged in simple playlist cover gardening tips, like pruning and how to change a lawn mower grass box, how to choose the ‘best tool for the Job’, latest products and benefits of Bosch’s new technologies, and advice on how to get the best from your Bosch garden power tools. The Bosch Lawn and Garden channel is an engaging addition to Bosch’s multi channel marketing mix. The channel will grow and change with the seasons, helping gardeners achieve beautiful gardens.

To date UK, French and German channels have been created.

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AXA Car insurance

By | AXA | No Comments

 

www.facebook.com/irespecttheroad

The biggest face book group of its kind, larger than the DVLA and other ‘respect’ groups. AXA’s ‘I respect the road’ has a core of like minded people who raise awareness and encourage debate on the state of Britain’s driving behaviour. Using viral, blogs and twitter as out reach tools, facebook as a social forum, and varied content, polling and bespoke landing pages the campaign continues to attract active participation amongst AXA’s core audiences. Over 300,000 unique cumulative views via promotion, sharing, over 450 social media sites, 36,000 votes on campaign polls. over 113,000 unique video plays. All closely matching our outlined age and attidute demograph.

This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.

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I Respect The Road Facebook Page

By | AXA | No Comments

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www.facebook.com/irespecttheroad

The biggest Facebook group of its kind, larger than the DVLA and other ‘respect’ groups. AXA’s ‘I respect the road’ has a core of like minded people who raise awareness and encourage debate on the state of Britain’s driving behaviour. Using viral, blogs and twitter as out reach tools, facebook as a social forum, and varied content, polling and bespoke landing pages the campaign continues to attract active participation amongst AXA’s core audiences. Over 300,000 unique cumulative views via promotion, sharing, over 450 social media sites, 36,000 votes on campaign polls. over 113,000 unique video plays. All closely matching our outlined age and attidute demograph.

This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.

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Salt. Is your food full of it? – Pasta

By | FSA | No Comments

Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.

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Salt. Is your food full of it? – Tomato Sauce

By | FSA | No Comments

Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.

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Salt. Is your food full of it? – Cereal

By | FSA | No Comments

Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.

 

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Salt. Is your food full of it? – Bread

By | FSA | No Comments

Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.

 

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Catalogue

By | Wickes | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

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Red Pencil Prices

By | Wickes | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

456RPP-25x4-(480x806)

Wickes Red Pencil Prices

By | Pomegrate | No Comments

When Wickes launched their everyday low prices campaign Red Pencil Prices we needed to educate customers about the new campaign but also show them the wide range of products that were being marked down. We brought this to life by showing the red pencil marking down multiple products across a wide range of categories. The red pencil was the key to creating standout and instant consumer recognition through TV, press and In-store so we made sure this was the hero of all our online communications.

 

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Find The Strength

By | Victim Support | No Comments

Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world.

Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.

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Find The Strength

By | Victim Support | No Comments

Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world.

Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.

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Find The Strength

By | Victim Support | No Comments

Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world.

Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.

iggy

Documents

By | Swiftcover | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego.

iggy2

Phone

By | Swiftcover | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego.

iggy3

Quote

By | Swiftcover | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego.

iggy4

Sucks

By | Swiftcover | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego.

iggy5

Get A Life

By | Swiftcover | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego.

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iflo Better Bathrooms – I Say

By | Iflo | No Comments

MWO develop a new integrated campaign for the launch of iflo – a new bathroom brand.

MWO worked with iflo to develop a brand with a new approach to the bathroom market. Competitive brands very rarely address or understand the needs of the tradesmen who buy, fit and recommend bathroom products to their customers. The new campaign introduces iflo as ‘Better Bathrooms. Guaranteed’. A package of better benefits for the tradesmen was developed around the product and beyond just the product guarantees. As a result iflo offers better bathrooms that guarantee not only their products but their product testing, product range, service, prices and next-day delivery. A package that allows tradesmen to deliver an all-round ‘Better’ job.

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iflo Better Bathrooms – School

By | Iflo | No Comments

MWO develop a new integrated campaign for the launch of iflo – a new bathroom brand.

MWO worked with iflo to develop a brand with a new approach to the bathroom market. Competitive brands very rarely address or understand the needs of the tradesmen who buy, fit and recommend bathroom products to their customers. The new campaign introduces iflo as ‘Better Bathrooms. Guaranteed’. A package of better benefits for the tradesmen was developed around the product and beyond just the product guarantees. As a result iflo offers better bathrooms that guarantee not only their products but their product testing, product range, service, prices and next-day delivery. A package that allows tradesmen to deliver an all-round ‘Better’ job.

fsa

Salt. Is your food full of it?

By | FSA | No Comments

Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.

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Salt. Is your food full of it?

By | FSA | No Comments

Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.

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Nutritional Benefits

By | Alpro Soya | No Comments

When Alpro soya wanted to take their niche health food products into the mainstream they needed a big idea that could travel across borders. The campaign transforms the brand to appeal to a wider  audience by focusing on how the nutritional benefits can help our audience who want to be healthy and live longer so they can spend more time with their family. We embrace this by featuring energetic kids demanding activity time and energy from grown-ups.

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Nutritional Benefits

By | Alpro Soya | No Comments

When Alpro soya wanted to take their niche health food products into the mainstream they needed a big idea that could travel across borders. The campaign transforms the brand to appeal to a wider  audience by focusing on how the nutritional benefits can help our audience who want to be healthy and live longer so they can spend more time with their family. We embrace this by featuring energetic kids demanding activity time and energy from grown-ups.

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Nutritional Benefits

By | Alpro Soya | No Comments

When Alpro soya wanted to take their niche health food products into the mainstream they needed a big idea that could travel across borders. The campaign transforms the brand to appeal to a wider  audience by focusing on how the nutritional benefits can help our audience who want to be healthy and live longer so they can spend more time with their family. We embrace this by featuring energetic kids demanding activity time and energy from grown-ups.

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iflo Page

By | iflo | No Comments

Better products that are stress-tested and built to last.  Guaranteed.
Better range of stylish bathroom products, from contemporary to classic and traditional designs. Guaranteed.
Better availability with next-day delivery to keep your job on-track.  Guaranteed.
Better service from our knowledgeable and friendly staff.  Guaranteed.
Better after-sales service for your peace-of-mind.  Guaranteed. 

New iflo brochure available in branch or from www.iflo.co.uk

Iflo.  Better bathrooms.  Guaranteed.

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Half page

By | iflo | No Comments

Better products that are stress-tested and built to last.  Guaranteed.
Better range of stylish bathroom products, from contemporary to classic and traditional designs. Guaranteed.
Better availability with next-day delivery to keep your job on-track.  Guaranteed.
Better service from our knowledgeable and friendly staff.  Guaranteed.
Better after-sales service for your peace-of-mind.  Guaranteed.

New iflo brochure available in branch or from www.iflo.co.uk

Iflo.  Better bathrooms.  Guaranteed.

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Half Page

By | iflo | No Comments

Better products that are stress-tested and built to last.  Guaranteed.
Better range of stylish bathroom products, from contemporary to classic and traditional designs. Guaranteed.
Better availability with next-day delivery to keep your job on-track.  Guaranteed.
Better service from our knowledgeable and friendly staff.  Guaranteed.
Better after-sales service for your peace-of-mind.  Guaranteed.

New iflo brochure available in branch or from www.iflo.co.uk

Iflo.  Better bathrooms.  Guaranteed. 

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Double Page Spread

By | iflo | No Comments

Better products that are stress-tested and built to last.  Guaranteed.
Better range of stylish bathroom products, from contemporary to classic and traditional designs.  Guaranteed.
Better availability with next-day delivery to keep your job on-track.  Guaranteed.
Better service from our knowledgeable and friendly staff.  Guaranteed.
Better after-sales service for your peace-of-mind.  Guaranteed.

New iflo brochure available in branch or from www.iflo.co.uk

Iflo.  Better bathrooms.  Guaranteed.

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It’s got our name on it

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

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It’s got our name on it

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

 

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It’s got our name on it

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

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It’s got our name on it

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

 

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It’s got our name on it

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

 

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It’s got our name on it

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

 

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Wickes Red Pencil

By | Pomegrate | No Comments

When Wickes launched their everyday low prices campaign Red Pencil Prices we needed to educate customers about the new campaign but also show them the wide range of products that were being marked down. We brought this to life by showing the red pencil marking down multiple products across a wide range of categories. The red pencil was the key to creating standout and instant consumer recognition through TV, press and In-store so we made sure this was the hero of all our online communications.

 

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Biggest Ever Sale 48 Sheet Poster

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

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New Store 48 Sheet Poster

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

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Find The Strength – Burglary

By | Victim Support Press | No Comments

Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.

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Find The Strength – Domestic Violence

By | Victim Support Press | No Comments

Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.

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Find The Strength – Mugged

By | Victim Support Press | No Comments

Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.

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Find The Strength – Mugged

By | Victim Support Press | No Comments

Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.

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Find The Strength – Attacked

By | Victim Support Press | No Comments

Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.

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Find The Strength – Waterloo Station

By | Victim Support Outdoor | No Comments

Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support. 

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Find The Strength – Waterloo Station

By | Victim Support Outdoor | No Comments

Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support. 

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Find The Strength – Waterloo Station

By | Victim Support Outdoor | No Comments

Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.

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Find The Strength – Waterloo Station

By | Victim Support Outdoor | No Comments

Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support. 

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Find The Strength – Waterloo Station

By | Victim Support Outdoor | No Comments

Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support. 

 

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Find The Strength – Waterloo Station

By | Victim Support Outdoor | No Comments

Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support. 

 

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96 Sheet Poster

By | Simplyhealth Outdoor | No Comments

When Simplyhealth launched their new brand campaign they wanted to reflect a truth about themselves – how they try to do the right thing, not the easy thing. The result was “We can be bothered”, an idea that is reflected through all of their communications. It has acted as a very positive rallying cry for the whole organization as well as giving a clear demonstration to the public of what the brand stands for.

SH Mega 96 Sheet

 

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Excel

By | Rangemaster | No Comments

You’ll find Rangemaster in more homes across Britain than any other range cooker. Our campaign for Rangemaster shows Rangemaster at home in any home, showing the Rangemaster with classic and modern British roofs.

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Bread

By | FSA Outdoor | No Comments

Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.

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Sauce

By | FSA Outdoor | No Comments

Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.

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Cereal

By | FSA Outdoor | No Comments

Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.

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Ketchup

By | FSA Outdoor | No Comments

Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.

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Mild & Creamy Pouring Yogurt

By | Alpro Europe | No Comments

With a range of exciting new products we wanted to make people think differently about Alpro. Moving from the world of Soya into new plant based ingredients we knew our audience would be curious about the new taste experiences.  In the new ad we see our curious caroline going on a journey through the city following a trail of leaves, which lead her to a beautiful roof top garden. Watch the ad to see what happens!

 

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Almond Milk

By | Alpro Europe | No Comments

With a range of exciting new products we wanted to make people think differently about Alpro. Moving from the world of Soya into new plant based ingredients we knew our audience would be curious about the new taste experiences.  In the new ad we see our curious caroline going on a journey through the city following a trail of leaves, which lead her to a beautiful roof top garden. Watch the ad to see what happens!

 

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Hazelnut Drink

By | Alpro Europe | No Comments

With a range of exciting new products we wanted to make people think differently about Alpro. Moving from the world of Soya into new plant based ingredients we knew our audience would be curious about the new taste experiences.  In the new ad we see our curious caroline going on a journey through the city following a trail of leaves, which lead her to a beautiful roof top garden. Watch the ad to see what happens!

 

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Car Insurance 48 Sheet Poster – Krays

By | Swiftcover | No Comments

Swiftcover.com has a fresh approach to its ‘Get A Life’ campaign for 2012  in the form of the Swiftbrothers, two sharply dressed animated dogs. The brothers are a boxer named Sid and a beagle called Johnny, they live in the town of Barkswell near their Mum and Dad, Grandpa, the whole family and their mates. Everyday is a new adventure where – bada bing – the Swiftbrothers get it done quick and get a life!

The characters are voiced by a stellar cast, including League of Gentlemen duo Reece Shearsmith and Steve Pemberton (as the Swiftbrothers themselves) as well as Bez from the Happy Mondays, Slade legend Noddy Holder and Chris “I’ve been such a fool” Evans.

The TV ads are based around the lives of these two cheeky chaps and there will be many more adventures to follow throughout 2012.

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Car Insurance 48 Sheet Poster – Drive

By | Swiftcover | No Comments

Swiftcover.com has a fresh approach to its ‘Get A Life’ campaign for 2012  in the form of the Swiftbrothers, two sharply dressed animated dogs. The brothers are a boxer named Sid and a beagle called Johnny, they live in the town of Barkswell near their Mum and Dad, Grandpa, the whole family and their mates. Everyday is a new adventure where – bada bing – the Swiftbrothers get it done quick and get a life!

The characters are voiced by a stellar cast, including League of Gentlemen duo Reece Shearsmith and Steve Pemberton (as the Swiftbrothers themselves) as well as Bez from the Happy Mondays, Slade legend Noddy Holder and Chris “I’ve been such a fool” Evans.

The TV ads are based around the lives of these two cheeky chaps and there will be many more adventures to follow throughout 2012.

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48 Sheet Poster

By | Simplyhealth Outdoor | No Comments

When Simplyhealth launched their new brand campaign they wanted to reflect a truth about themselves – how they try to do the right thing, not the easy thing. The result was “We can be bothered”, an idea that is reflected through all of their communications. It has acted as a very positive rallying cry for the whole organization as well as giving a clear demonstration to the public of what the brand stands for.

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Classic

By | Rangemaster | No Comments

You’ll find Rangemaster in more homes across Britain than any other range cooker. Our campaign for Rangemaster shows Rangemaster at home in any home, showing the Rangemaster with classic and modern British roofs. 

 

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Soup

By | FSA Outdoor | No Comments

Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.

  

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Experienced Drivers

By | AXA Car Insurance | No Comments

Risky drivers don’t get 90% NCD. Experienced drivers do.

If you are an experienced driver, AXA car insurance offers you 90% NCD, but risky drivers need not apply. New outdoor creative to accompany new TV, digital and social media in 2011. Launched in February 2010 AXA Car Insurance became the fastest growing car insurance brand of 2010.

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Swiftbrother spokesdogs Sid and Johnny

By | News | No Comments

The New Year brings a fresh approach for the swiftcover.com Get A Life campaign. The existing campaign – which has been running since 2009 – is to be replaced by a new spokeperson, or in fact spokesdogs.

The Swiftbrothers are a boxer named Sid and a beagle called Johnny, they live in Barkswell near their Mum and Dad, Grandpa, the whole family, their mates and PC Wagstaff. Every day is a new adventure where – bada bing – the Swiftbrothers get it done quick and get a life! The campaign – continuing swiftcover.com’s ‘Get a Life’ strategy – will be led by exclusive screenings through Facebook’s Reach Block technology for two days – 30 and 31 December, 2011 before airing on TV from 2 January, 2012.

Tina Shortle, swiftcover.com’s marketing director, said: “We’re entering a new chapter for swiftcover.com and I’m thrilled to be able to introduce the Swiftbrothers who will front the brand in all campaign activity both on and offline. We’ve always tried to put the brands personality through the advertising and this new chapter certainly delivers that light-hearted, humorous approach that swiftcover.com is synonymous for.”

“The likeable brothers, known as Sid and Johnny, will not only deliver eyecatching, personable ads but they will continue to deliver core messages based around the ‘Get a Life’ campaign. We’re also an innovative brand, known for doing things slightly differently to the norm so we’re excited to be launching on Facebook for the first time, we expect the impact on traffic and interactions through our Facebook.com/swiftcover page to be significant before the new campaign airs on TV.” 

 

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New advertising campaign shows that Wickes is the trade’s best friend

By | News | No Comments

Wickes launches a campaign with a fresh new approach, running across TV and social media platforms. The national campaign stars a brand new character, Wickesy the dog, and communicates the trade-approved credentials of the retailer’s paint range.  

Down to earth and approachable, the new advertising campaign presents Wickes as the retailer of choice for tradesmen and, for the first time, uses their expert endorsement to communicate the superior quality of their trade products. Produced by advertising agency, MWO, the adverts use a friendly, chirpy Border Terrier alongside this message, capturing the trade’s spirit and energy and suggesting that Wickes truly is “the trade’s best friend”.

Wickes increasingly considers tradesmen to be its business partners and prides itself on listening to their needs and opinions. As a result, the new adverts’ key message captures the results of an independent survey of over one hundred tradesmen who identified their paint preferences. With results revealing that two thirds of tradesmen preferred the Wickes Brilliant White Trade Vinyl Matt Emulsion to the brand leader, Wickes saw this as an opportunity to communicate the trade’s expert views to a wider audience. 

The TV adverts are underpinned with a social media campaign, where the loveable Wickesy will take over the Wickes Facebook page and Twitter portal, allowing for direct fan interaction. 

Tony Holdway, Brand Director at Wickes said; “Tradesmen are key to our business at Wickes and, as such, we wanted them to be at the heart of our new advertising campaign. We also know that DIY-ers and homeowners trust the opinion of tradesmen. What better way to encourage consumers of the quality of our paints than to make clear that for two out of three tradesmen, ours is their preferred brand? As for Wickesy, he is a very welcome addition to our Wickes team!”

Mark Hurst, Creative Director at MWO added; “When we were presented with a paint that was clearly better than the brand leader we wanted to get the message across with a little charm and saw the opportunity to create a loveable brand property for Wickes. Wickesy is the tradesman’s best mate, a cheeky little scamp and a true underdog. He’s fleet of foot, always surprising and a social little fella, keeping you up to speed about new paint whenever he can. This one’s got Wickesy’s name on it.”

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Alpro soya campaign launched across nine European markets

By | News | No Comments

When Alpro soya wanted to take their niche health food products into the mainstream they needed a big idea that could travel across borders. The campaign transforms the brand to appeal to a wider audience by focusing on how the nutritional benefits can help our audience who want to be healthy and live longer so they can spend more time with their family. We embrace this by featuring energetic kids demanding activity time and energy from grown-ups.

Experience counts

We believe in the value of experience and we have lots of it within the MWO team. Our clients get to work with the senior team at all times. It is this experience that guides and influences the way we work with our clients, and it lies at the heart of how we can make a genuine difference to their business. It enables us to to continually challenge our clients based on knowledge as well as our intuition.

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TV advertising that achieves cut through

By | News | No Comments

Wickes reaches number 13 in Marketing’s Adwatch

‘….It’s got our name on it’ campaign. Three years on, the brand makes it debut in Marketing’s Adwatch of the year. The campaign which targets tradesmen and domestic DIY’ers is rooted in the idea of shared pride in a job well done, and played a big part in Wickes growing its revenues at 2% in the first half of 2011.’

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Simplyhealth Cash Plans

By | News | No Comments

Simplyhealth are the leading provider of cash plans in the UK and wanted to promote this expertise with a new campaign. We developed a new execution that helps to challenge people’s lack of understanding by informing them about cash plans and how they can help with everyday health care costs. It highlights how Simplyhealth products can transform gloomy futures into more positive ones and includes a clear call-to-action to find out more about a product that is especially helpful in difficult economic times.

The new ad continues to feature the bright and optimistic Simplyhealth brand world and demonstrates how it can communicate a range of different messages that support the overall brand message of ‘We can be bothered’. To find out more about Simplyhealth visit www.Simplyhealth.co.uk

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Red Pencil was the key to creating standout

By | News | No Comments

When Wickes launched their everyday low prices campaign Red Pencil Prices we needed to educate customers about the new campaign but also show them the wide range of products that were being marked down. We brought this to life by showing the red pencil marking down multiple products across a wide range of categories. The red pencil was the key to creating standout and instant consumer recognition through TV, press and In-store so we made sure this was the hero of all our online communications.

Big ideas

We believe in the value of big ideas that translate across all communication channels. It is ideas that form the basis of long running campaigns and ideas that can evolve and develop over time. Most importantly it is ideas, not executions, that deliver real value and contribute to business success

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Wickesy Dog

By | Wickes | No Comments

Wickes Professional finish paint

Wickes are rightly proud of their white paint, developed for the performance and quality demanded by the trade. More evidence that Wickes is working harder to give both trade and home DIY the best products possible.

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Flooring

By | Wickes | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

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Kitchens

By | Wickes | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

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Catalogue

By | Wickes | No Comments

Wickes Catalogue TV

In a move to encourage more tradesman to use itand to become number one choice, an advertising campaign that focused on their catalogue was a first for Wickes.

Across TV, press and radio, the aim was to make tradesman understand that the catalogue is the essential tool, because it offers all the products they need to complete their projects on site. Hence the catalogue TV commercial features tradesmen ordering goods ‘on the go’, with delivery available on everything – from the small to the big stuff. Press and radio continued the theme and reinforced the benefits of the Wickes catalogue.

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Next Day Delivery

By | Wickes | No Comments

An ad campaign created to promote Wickes delivery service and highlight the fact that Wickes delivers next day on thousands of products, ‘from the small to the big and bulky stuff’. The campaign, aimed at tradesman, runs on TV, radio and press. Based on Wickes understanding that ‘time is money’ for tradesman, Wickes next day delivery service allow tradesmen to spend more time working rather than shopping.

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Cashplans

By | Simplyhealth | No Comments

Simplyhealth Cash Plans – We can be bothered

Simplyhealth are the leading provider of cash plans in the UK and wanted to promote this expertise with a new campaign. We developed a new execution that helps to challenge people’s lack of understanding by informing them about cash plans and how they can help with everyday health care costs. It highlights how Simplyhealth products can transform gloomy futures into more positive ones and includes a clear call-to-action to find out more about a product that is especially helpful in difficult economic times.

The new ad continues to feature the bright and optimistic Simplyhealth brand world and demonstrates how it can communicate a range of different messages that support the overall brand message of ‘We can be bothered’. To find out more about Simplyhealth visit www.Simplyhealth.co.uk

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Doc Martin Sponsorship

By | Simplyhealth | No Comments

SH ITV Banners 5′

To compliment our TV sponsorship of Doc Martin our latest Simplyhealth banners took over ITV.com/docmartin. The bright and playful creative stood out against the subtly coloured background and continued to communicate Simplyhealth’s “We can be bothered” mentality for affordable healthcare.

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Doc Martin Sponsorship

By | Simplyhealth | No Comments

SH ITV Banners 15′

To compliment our TV sponsorship of Doc Martin our latest Simplyhealth banners took over ITV.com/docmartin. The bright and playful creative stood out against the subtly coloured background and continued to communicate Simplyhealth’s “We can be bothered” mentality for affordable healthcare.

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Anna

By | Simplyhealth | No Comments

Simplyhealth’s campaign developes into 2011, within the world bright, colourful of Simplyhealth; where real customers tell their own Simplyhealth stories, bringing Simplyhealth’s levels of individual customer service to life. A world where your Simplyhealth personnal contacts ‘can be bothered’.

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Extraordinary

By | Simplyhealth | No Comments

When Simplyhealth launched their new brand campaign they wanted to reflect a truth that reflected their distinctive culture – how they try to do the right thing for their customers, not the easy thing. The result is a campaign based around the idea “We can be bothered”. It has acted as a very positive internal rallying cry for everyone within Simplyhealth as well as communicating clearly what the brand stands for to existing and potential customers. To find out more about Simplyhealth visit www.simplyhealth.co.uk

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Extracontent

By | Simplyhealth | No Comments

When Simplyhealth launched their new brand campaign they wanted to reflect a truth that reflected their distinctive culture – how they try to do the right thing for their customers, not the easy thing. The result is a campaign based around the idea “We can be bothered”. It has acted as a very positive internal rallying cry for everyone within Simplyhealth as well as communicating clearly what the brand stands for to existing and potential customers. To find out more about Simplyhealth visit www.simplyhealth.co.uk

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Dig

By | Swiftcover | No Comments

The second adventure for the Swiftbrothers brought to you by Swiftcover.com opens on the brothers cruising the streets of Barkswell and introduces you to the characters of the brothers mates. Phil, who is digging up his front garden searching for his car insurance documents and Barry, their friend of limited intelligence who is doing to same but looking for his car. Phil is told by the brothers that he could have been Swiftcovered and stored his documents online, he responds by saying “I’ve been such a fool” and Barry who is simply told to “Get a Life”.

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Titles

By | Swiftcover | No Comments

The launch advert for the Swiftbrothers campaign that takes you on an adventure around their hometown of Barkswell. Creatively based on a cinema trailer you get an introduction to the other characters in their lives; Cindy and Britney the love interests, Mum and Dad, forgetful Grandad, the Chaps, and of course our voice of authority PC Wagstaff.

The Swiftbrothers remind us about the benefits of being Swiftcovered, fast quotes in – bada bing – double-swift time, store your documents online and that Swiftcover.com is available on your mobile. All excellent features that help our community of dogs get through their daily lives in Barkswell.

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Salt. Is your food full of it?

By | FSA | No Comments

Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.

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Salt. Is your food full of it?

By | FSA | No Comments

Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.

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Kids

By | AXA, AXA | No Comments

‘Experienced Drivers Wanted’. Are we passing our bad driving habits onto the next generation?

Working with a cast of 5 year olds, we encouraged the crashing toy cars, tailgating and generally getting ‘eggy’ with other ‘drivers’. The viral and its strong social sub text of how our behaviour effects children, was used to foster a dialogue about driving behaviours amongst active online social communities. Targeted Mother and Parent blogger groups were happy to champion the viral and engaged with AXA’s Respect on the Road campaign via Youtube and polling at facebook.com/irespecttheroad. Highly targeted creative, relevant content and a controversial topic led to an impressive social addition to the TV campaign.

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I Respect The Road

By | AXA, AXA | No Comments

Ever been infuriated by the behaviour of other drivers, noticed the general lack of mutual respect on Britain’s roads? And have you ever felt you were the only one who notices this decline in Britain’s driving standards? You are not alone.

Our roving London cab, part of the facebook/irespecttheroad campaign, is out on the streets of London right now. Its mission is to find out what has been frustrating you most on UK’s roads and to let you have your say. Our London cabbie, Grant Davies, thought he had heard it all before, but he hadn’t. White Van drivers, cyclists, Boris, women drivers all get the once over as passengers they have their say. You can watch live recorded video diaries and interviews with passengers on this most emotive of topics at facebook.com/irespecttheroad.

Why not hop in the cab and have your say?

Part of a social movement promoted by MWO that fosters a dialogue about driving behaviours at facebook.com/irespecttheroad – asking if the world might be a better place if we were more respectful on the road.

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Cab Cam

By | AXA, AXA | No Comments

Ever been infuriated by the behaviour of other drivers, noticed the general lack of mutual respect on Britain’s roads? And have you ever felt you were the only one who notices this decline in Britain’s driving standards? You are not alone.

Our roving London cab, part of the facebook/irespecttheroad campaign, is out on the streets of London right now. Its mission is to find out what has been frustrating you most on UK’s roads and to let you have your say. Our London cabbie, Grant Davies, thought he had heard it all before, but he hadn’t. White Van drivers, cyclists, Boris, women drivers all get the once over as passengers they have their say. You can watch live recorded video diaries and interviews with passengers on this most emotive of topics at facebook.com/irespecttheroad.

 Why not hop in the cab and have your say?

Part of a social movement promoted by MWO that fosters a dialogue about driving behaviours at facebook.com/irespecttheroad – asking if the world might be a better place if we were more respectful on the road

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Experienced Drivers Wanted

By | AXA, AXA | No Comments

Who needs another car insurance company? So when AXA launched into this market they needed a campaign that would be talked about, while attracting the right kind of customer. By contrasting how ridiculously some people behave on the road with the value of experience, AXA has a campaign idea that not only communicates the benefits for experienced drivers but can also stimulate a genuine social debate.

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Fruity & Creamy

By | Alpro Europe | No Comments

With a range of exciting new products we wanted to make people think differently about Alpro. Moving from the world of Soya into new plant based ingredients we knew our audience would be curious about the new taste experiences.  In the new ad we see our curious caroline going on a journey through the city following a trail of leaves, which lead her to a beautiful roof top garden. Watch the ad to see what happens!