Category

ADVERTISING

Charlie PM TV Shot_214x120

Planting Magic

By | ADVERTISING, TV, Westland, Westland Horticulture, WORK | No Comments
Our new Gro-Sure® Planting Magic campaign broke over Easter this year, just in time for the growing season. Planting Magic is a revolutionary new product that delivers fantastic results for plants and shrubs. 
 
The spoof TV ad features Charlie Dimmock and in a light-hearted way, aims to expose the idea that Charlie’s success in the garden is not down to years of experience…….. but is in fact due to her secretly using Planting Magic. It’s fun, simple and we think it’ll catch the imagination of gardeners all over the UK.
 
The £1.5million campaign is supported by TV, press, instore and digital.
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BackCare App

By | ADVERTISING, Simplyhealth, TV, WORK | No Comments
In the UK, 2.5million people suffer everyday from back problems so Simplyhealth have partnered with the Charity Backcare and will donate £1 for every free download of their new app which is full of exercises, tips and techniques on how best to manage your back problems.
 
The new ad continues to feature the bright and optimistic Simplyhealth brand world and demonstrates how it can communicate a range of different messages that support the overall brand message of ‘We can be bothered’. To find out more about Simplyhealth visit www.simplyhealth.co.uk
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Kitchens – Built For You

By | Pomegrate | No Comments
Wickes has two audiences for their Kitchens, The Trade (buying for business) and also the Female Specifier (buying for themselves). This creates a challenge as to how you speak to both audiences within a 30 sec TV commercial. 
 
So we created a juxtaposition using interesting visuals of both a tradesmen installing the key elements of a kitchen and a lady enjoying her new dream kitchen. This communicated Wickes’ building credentials and showcased a beautiful kitchen allowing us to talk to both audiences effectively.
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Trade Quality Stories – Powertool Accessories

By | ADVERTISING, TV, Wickes, WORK | No Comments
At Wickes, there are many interesting stories that depict the immense time and effort that goes into designing the high quality products stocked for the trade. Quality in a Wickes job is all about the detail so our set of 3 reverse creatives reflects that every great job needs to start with a great product. 
 
Here is another example for the high quality range of products stocked by Wickes:”All Wickes SDS and Masonry drill-bit tips are made from high-grade tungsten carbide that stay sharper for longer for a precise, professional job, every day”
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Trade Quality Stories – Tile Adhesive

By | ADVERTISING, TV, Wickes, WORK | No Comments
At Wickes, there are many interesting stories that depict the immense time and effort that goes into designing the high quality products stocked for the trade. Quality in a Wickes job is all about the detail so our set of 3 reverse creatives reflects that every great job needs to start with a great product. 
 
Here is another example for the high quality range of products stocked by Wickes: “Wickes Flexible, Rapid Setting Tile Adhesive is fit for the most demanding jobs and ready to grout in just two hours.”
WKS Quality PT_214x120

Trade Quality Stories – Ultra Gold Screws

By | ADVERTISING, TV, Wickes, WORK | No Comments
At Wickes, there are many interesting stories that depict the immense time and effort that goes into designing the high quality products stocked for the trade. Quality in a Wickes job is all about the detail so our set of 3 reverse creatives reflects that every great job needs to start with a great product. 
 
Here is another example for the high quality range of products stocked by Wickes: “Wickes Ultra Gold High Performance Screws have a Pozi-Square Stick-Fit Recess for greater control and stability… and a waxed finish for a smoother drive”.
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Victim Support Press

By | Victim Support Press | No Comments

 

                                                                                                                                                                                                                           

 

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Wickes Red Pencil Prices

By | Pomegrate | No Comments

When Wickes launched their everyday low prices campaign Red Pencil Prices we needed to educate customers about the new campaign but also show them the wide range of products that were being marked down. We brought this to life by showing the red pencil marking down multiple products across a wide range of categories. The red pencil was the key to creating standout and instant consumer recognition through TV, press and In-store so we made sure this was the hero of all our online communications.

www.facebook.com/Wickes.co.uk

444WKS-270x152

Wickes Red Pencil Prices

By | Pomegrate | No Comments

When Wickes launched their everyday low prices campaign Red Pencil Prices we needed to educate customers about the new campaign but also show them the wide range of products that were being marked down. We brought this to life by showing the red pencil marking down multiple products across a wide range of categories. The red pencil was the key to creating standout and instant consumer recognition through TV, press and In-store so we made sure this was the hero of all our online communications.

www.facebook.com/Wickes.co.uk

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Wickes Red Pencil Prices

By | Pomegrate | No Comments

When Wickes launched their everyday low prices campaign Red Pencil Prices we needed to educate customers about the new campaign but also show them the wide range of products that were being marked down. We brought this to life by showing the red pencil marking down multiple products across a wide range of categories. The red pencil was the key to creating standout and instant consumer recognition through TV, press and In-store so we made sure this was the hero of all our online communications.

www.facebook.com/Wickes.co.uk

420Swiftcover xmas 270

Get A Life

By | Pomegrate | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.  

www.facebook.com/swiftcover

419Swiftcover mid size

Get A Life

By | Pomegrate | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.  

http://www.facebook.com/swiftcover

417Swiftcover cube mid size

Get A Life

By | Pomegrate | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.  

http://www.facebook.com/swiftcover

393Boots car on road  6

Get A Life

By | Pomegrate | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.  

www.facebook.com/swiftcover


278FB Page

Get A Life

By | Pomegrate | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.  

www.facebook.com/swiftcover

211sc_aol_digi

Get A Life

By | Pomegrate | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.  

www.facebook.com/swiftcover

456RPP-25x4-(480x806)

Wickes Red Pencil Prices

By | Pomegrate | No Comments

When Wickes launched their everyday low prices campaign Red Pencil Prices we needed to educate customers about the new campaign but also show them the wide range of products that were being marked down. We brought this to life by showing the red pencil marking down multiple products across a wide range of categories. The red pencil was the key to creating standout and instant consumer recognition through TV, press and In-store so we made sure this was the hero of all our online communications.

 

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iflo Page

By | iflo | No Comments

Better products that are stress-tested and built to last.  Guaranteed.
Better range of stylish bathroom products, from contemporary to classic and traditional designs. Guaranteed.
Better availability with next-day delivery to keep your job on-track.  Guaranteed.
Better service from our knowledgeable and friendly staff.  Guaranteed.
Better after-sales service for your peace-of-mind.  Guaranteed. 

New iflo brochure available in branch or from www.iflo.co.uk

Iflo.  Better bathrooms.  Guaranteed.

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It’s got our name on it

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

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It’s got our name on it

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

 

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It’s got our name on it

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

185Wickes_KB_eccles_LARGE

It’s got our name on it

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

 

184Wickes_KB_fridge_LARGE

It’s got our name on it

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

 

183Wickes_KB_kidbook_LARGE

It’s got our name on it

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

 

456RPP-25x4-(480x806)

Wickes Red Pencil

By | Pomegrate | No Comments

When Wickes launched their everyday low prices campaign Red Pencil Prices we needed to educate customers about the new campaign but also show them the wide range of products that were being marked down. We brought this to life by showing the red pencil marking down multiple products across a wide range of categories. The red pencil was the key to creating standout and instant consumer recognition through TV, press and In-store so we made sure this was the hero of all our online communications.

 

312L

Biggest Ever Sale 48 Sheet Poster

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

321L

New Store 48 Sheet Poster

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.