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Pomegrate

WKS Kitchen Built For You_214x120

Kitchens – Built For You

By | Pomegrate | No Comments
Wickes has two audiences for their Kitchens, The Trade (buying for business) and also the Female Specifier (buying for themselves). This creates a challenge as to how you speak to both audiences within a 30 sec TV commercial. 
 
So we created a juxtaposition using interesting visuals of both a tradesmen installing the key elements of a kitchen and a lady enjoying her new dream kitchen. This communicated Wickes’ building credentials and showcased a beautiful kitchen allowing us to talk to both audiences effectively.
443WKS_270x152

Wickes Red Pencil Prices

By | Pomegrate | No Comments

When Wickes launched their everyday low prices campaign Red Pencil Prices we needed to educate customers about the new campaign but also show them the wide range of products that were being marked down. We brought this to life by showing the red pencil marking down multiple products across a wide range of categories. The red pencil was the key to creating standout and instant consumer recognition through TV, press and In-store so we made sure this was the hero of all our online communications.

www.facebook.com/Wickes.co.uk

444WKS-270x152

Wickes Red Pencil Prices

By | Pomegrate | No Comments

When Wickes launched their everyday low prices campaign Red Pencil Prices we needed to educate customers about the new campaign but also show them the wide range of products that were being marked down. We brought this to life by showing the red pencil marking down multiple products across a wide range of categories. The red pencil was the key to creating standout and instant consumer recognition through TV, press and In-store so we made sure this was the hero of all our online communications.

www.facebook.com/Wickes.co.uk

456RPP-25x4-(480x806)

Wickes Red Pencil Prices

By | Pomegrate | No Comments

When Wickes launched their everyday low prices campaign Red Pencil Prices we needed to educate customers about the new campaign but also show them the wide range of products that were being marked down. We brought this to life by showing the red pencil marking down multiple products across a wide range of categories. The red pencil was the key to creating standout and instant consumer recognition through TV, press and In-store so we made sure this was the hero of all our online communications.

www.facebook.com/Wickes.co.uk

420Swiftcover xmas 270

Get A Life

By | Pomegrate | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.  

www.facebook.com/swiftcover

419Swiftcover mid size

Get A Life

By | Pomegrate | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.  

http://www.facebook.com/swiftcover

417Swiftcover cube mid size

Get A Life

By | Pomegrate | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.  

http://www.facebook.com/swiftcover

393Boots car on road  6

Get A Life

By | Pomegrate | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.  

www.facebook.com/swiftcover


278FB Page

Get A Life

By | Pomegrate | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.  

www.facebook.com/swiftcover

211sc_aol_digi

Get A Life

By | Pomegrate | No Comments

Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.  

www.facebook.com/swiftcover

456RPP-25x4-(480x806)

Wickes Red Pencil Prices

By | Pomegrate | No Comments

When Wickes launched their everyday low prices campaign Red Pencil Prices we needed to educate customers about the new campaign but also show them the wide range of products that were being marked down. We brought this to life by showing the red pencil marking down multiple products across a wide range of categories. The red pencil was the key to creating standout and instant consumer recognition through TV, press and In-store so we made sure this was the hero of all our online communications.

 

189Wickes_KB_Flicbook_LARGE

It’s got our name on it

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

187Wickes_KB_gmail_LARGE

It’s got our name on it

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

 

186Wickes_KB_phone_LARGE

It’s got our name on it

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

185Wickes_KB_eccles_LARGE

It’s got our name on it

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

 

184Wickes_KB_fridge_LARGE

It’s got our name on it

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

 

183Wickes_KB_kidbook_LARGE

It’s got our name on it

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

 

456RPP-25x4-(480x806)

Wickes Red Pencil

By | Pomegrate | No Comments

When Wickes launched their everyday low prices campaign Red Pencil Prices we needed to educate customers about the new campaign but also show them the wide range of products that were being marked down. We brought this to life by showing the red pencil marking down multiple products across a wide range of categories. The red pencil was the key to creating standout and instant consumer recognition through TV, press and In-store so we made sure this was the hero of all our online communications.

 

312L

Biggest Ever Sale 48 Sheet Poster

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

321L

New Store 48 Sheet Poster

By | Pomegrate | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.