

Swiftcover.com has a fresh approach to its ‘Get A Life’ campaign for 2012 in the form of the Swiftbrothers, two sharply dressed animated dogs. The brothers are a boxer named Sid and a beagle called Johnny, they live in the town of Barkswell near their Mum and Dad, Grandpa, the whole family and their mates. Everyday is a new adventure where – bada bing – the Swiftbrothers get it done quick and get a life!
The characters are voiced by a stellar cast, including League of Gentlemen duo Reece Shearsmith and Steve Pemberton (as the Swiftbrothers themselves) as well as Bez from the Happy Mondays, Slade legend Noddy Holder and Chris “I’ve been such a fool” Evans.
The TV ads are based around the lives of these two cheeky chaps and there will be many more adventures to follow throughout 2012.
When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.
With a range of exciting new products we wanted to make people think differently about Alpro. Moving from the world of Soya into new plant based ingredients we knew our audience would be curious about the new taste experiences. In the new ad we see our curious Caroline going on a journey through the city following a trail of leaves, which lead her to a beautiful rooftop garden. Watch the ad to see what happens!
Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world.
Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.
Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego.
This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.
Social networking activity is integral to the Swiftbrothers ‘Get a Life’ campaign. Using video footage, character profiles, competitions and engaging updates to develope the campaign further into the social arena.
Click here to visit the Swiftbrothers on Facebook.
The take up of ‘learn by video’, and the rise of consumer online video consumption in the social space, lead to the creation of a new layer of brand interaction for Bosch, the Bosch Lawn and Garden YouTube channel. The regularly updated video content responds both to customer needs and viewing trends, providing relevant and useful information for people interested in gardening. Easy to follow videos arranged in simple playlist cover gardening tips, like pruning and how to change a lawn mower grass box, how to choose the ‘best tool for the Job’, latest products and benefits of Bosch’s new technologies, and advice on how to get the best from your Bosch garden power tools. The Bosch Lawn and Garden channel is an engaging addition to Bosch’s multi channel marketing mix. The channel will grow and change with the seasons, helping gardeners achieve beautiful gardens.
To date UK, French and German channels have been created.
www.facebook.com/irespecttheroad
The biggest face book group of its kind, larger than the DVLA and other ‘respect’ groups. AXA’s ‘I respect the road’ has a core of like minded people who raise awareness and encourage debate on the state of Britain’s driving behaviour. Using viral, blogs and twitter as out reach tools, facebook as a social forum, and varied content, polling and bespoke landing pages the campaign continues to attract active participation amongst AXA’s core audiences. Over 300,000 unique cumulative views via promotion, sharing, over 450 social media sites, 36,000 votes on campaign polls. over 113,000 unique video plays. All closely matching our outlined age and attidute demograph.
This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.
www.facebook.com/irespecttheroad
The biggest Facebook group of its kind, larger than the DVLA and other ‘respect’ groups. AXA’s ‘I respect the road’ has a core of like minded people who raise awareness and encourage debate on the state of Britain’s driving behaviour. Using viral, blogs and twitter as out reach tools, facebook as a social forum, and varied content, polling and bespoke landing pages the campaign continues to attract active participation amongst AXA’s core audiences. Over 300,000 unique cumulative views via promotion, sharing, over 450 social media sites, 36,000 votes on campaign polls. over 113,000 unique video plays. All closely matching our outlined age and attidute demograph.
This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.
Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.
Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.
Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.
Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.
Our latest Simplyhealth banner work utilises the distinctive visual brand identity developed to create standout and differentiation. The banners are bright, colourful and convey some key Simplyhealth points of difference: accessible, affordable, bothered.
Our latest Simplyhealth banner work utilises the distinctive visual brand identity developed to create standout and differentiation. The banners are bright, colourful and convey some key Simplyhealth points of difference: accessible, affordable, bothered.
Our latest Simplyhealth banner work utilises the distinctive visual brand identity developed to create standout and differentiation. The banners are bright, colourful and convey some key Simplyhealth points of difference: accessible, affordable, bothered.
When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.
When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.
Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world.
Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.
Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world.
Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.
Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world.
Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.
Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego.
Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego.
Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego.
Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego.
Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego.
MWO develop a new integrated campaign for the launch of iflo – a new bathroom brand.
MWO worked with iflo to develop a brand with a new approach to the bathroom market. Competitive brands very rarely address or understand the needs of the tradesmen who buy, fit and recommend bathroom products to their customers. The new campaign introduces iflo as ‘Better Bathrooms. Guaranteed’. A package of better benefits for the tradesmen was developed around the product and beyond just the product guarantees. As a result iflo offers better bathrooms that guarantee not only their products but their product testing, product range, service, prices and next-day delivery. A package that allows tradesmen to deliver an all-round ‘Better’ job.
MWO develop a new integrated campaign for the launch of iflo – a new bathroom brand.
MWO worked with iflo to develop a brand with a new approach to the bathroom market. Competitive brands very rarely address or understand the needs of the tradesmen who buy, fit and recommend bathroom products to their customers. The new campaign introduces iflo as ‘Better Bathrooms. Guaranteed’. A package of better benefits for the tradesmen was developed around the product and beyond just the product guarantees. As a result iflo offers better bathrooms that guarantee not only their products but their product testing, product range, service, prices and next-day delivery. A package that allows tradesmen to deliver an all-round ‘Better’ job.
Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.
Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.
When Alpro soya wanted to take their niche health food products into the mainstream they needed a big idea that could travel across borders. The campaign transforms the brand to appeal to a wider audience by focusing on how the nutritional benefits can help our audience who want to be healthy and live longer so they can spend more time with their family. We embrace this by featuring energetic kids demanding activity time and energy from grown-ups.
When Alpro soya wanted to take their niche health food products into the mainstream they needed a big idea that could travel across borders. The campaign transforms the brand to appeal to a wider audience by focusing on how the nutritional benefits can help our audience who want to be healthy and live longer so they can spend more time with their family. We embrace this by featuring energetic kids demanding activity time and energy from grown-ups.
When Alpro soya wanted to take their niche health food products into the mainstream they needed a big idea that could travel across borders. The campaign transforms the brand to appeal to a wider audience by focusing on how the nutritional benefits can help our audience who want to be healthy and live longer so they can spend more time with their family. We embrace this by featuring energetic kids demanding activity time and energy from grown-ups.
Better products that are stress-tested and built to last. Guaranteed.
Better range of stylish bathroom products, from contemporary to classic and traditional designs. Guaranteed.
Better availability with next-day delivery to keep your job on-track. Guaranteed.
Better service from our knowledgeable and friendly staff. Guaranteed.
Better after-sales service for your peace-of-mind. Guaranteed.
New iflo brochure available in branch or from www.iflo.co.uk
Iflo. Better bathrooms. Guaranteed.
Better products that are stress-tested and built to last. Guaranteed.
Better range of stylish bathroom products, from contemporary to classic and traditional designs. Guaranteed.
Better availability with next-day delivery to keep your job on-track. Guaranteed.
Better service from our knowledgeable and friendly staff. Guaranteed.
Better after-sales service for your peace-of-mind. Guaranteed.
New iflo brochure available in branch or from www.iflo.co.uk
Iflo. Better bathrooms. Guaranteed.
Better products that are stress-tested and built to last. Guaranteed.
Better range of stylish bathroom products, from contemporary to classic and traditional designs. Guaranteed.
Better availability with next-day delivery to keep your job on-track. Guaranteed.
Better service from our knowledgeable and friendly staff. Guaranteed.
Better after-sales service for your peace-of-mind. Guaranteed.
New iflo brochure available in branch or from www.iflo.co.uk
Iflo. Better bathrooms. Guaranteed.
Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.
Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.
Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.
Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.
Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.
Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.
Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.
Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.
Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.
Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.
Victim Support is the independent charity for victims and witnesses of crime right across England and Wales. They were set up 35 years ago and have grown to become the oldest and largest victims’ organisation in the world. Despite their importance, not enough people know about them or what they do so we have developed a new brand campaign that will put Victim Support on the map. The idea behind the campaign is both simple and powerful – all crime leaves a mark on the lives of its victims. Victim Support’s task is to help each victim find the strength to ‘wash away’ these marks by offering emotional and practical support.
When Simplyhealth launched their new brand campaign they wanted to reflect a truth about themselves – how they try to do the right thing, not the easy thing. The result was “We can be bothered”, an idea that is reflected through all of their communications. It has acted as a very positive rallying cry for the whole organization as well as giving a clear demonstration to the public of what the brand stands for.
Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.
Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.
Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.
Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.
With a range of exciting new products we wanted to make people think differently about Alpro. Moving from the world of Soya into new plant based ingredients we knew our audience would be curious about the new taste experiences. In the new ad we see our curious caroline going on a journey through the city following a trail of leaves, which lead her to a beautiful roof top garden. Watch the ad to see what happens!
With a range of exciting new products we wanted to make people think differently about Alpro. Moving from the world of Soya into new plant based ingredients we knew our audience would be curious about the new taste experiences. In the new ad we see our curious caroline going on a journey through the city following a trail of leaves, which lead her to a beautiful roof top garden. Watch the ad to see what happens!
With a range of exciting new products we wanted to make people think differently about Alpro. Moving from the world of Soya into new plant based ingredients we knew our audience would be curious about the new taste experiences. In the new ad we see our curious caroline going on a journey through the city following a trail of leaves, which lead her to a beautiful roof top garden. Watch the ad to see what happens!
Swiftcover.com has a fresh approach to its ‘Get A Life’ campaign for 2012 in the form of the Swiftbrothers, two sharply dressed animated dogs. The brothers are a boxer named Sid and a beagle called Johnny, they live in the town of Barkswell near their Mum and Dad, Grandpa, the whole family and their mates. Everyday is a new adventure where – bada bing – the Swiftbrothers get it done quick and get a life!
The characters are voiced by a stellar cast, including League of Gentlemen duo Reece Shearsmith and Steve Pemberton (as the Swiftbrothers themselves) as well as Bez from the Happy Mondays, Slade legend Noddy Holder and Chris “I’ve been such a fool” Evans.
The TV ads are based around the lives of these two cheeky chaps and there will be many more adventures to follow throughout 2012.
Swiftcover.com has a fresh approach to its ‘Get A Life’ campaign for 2012 in the form of the Swiftbrothers, two sharply dressed animated dogs. The brothers are a boxer named Sid and a beagle called Johnny, they live in the town of Barkswell near their Mum and Dad, Grandpa, the whole family and their mates. Everyday is a new adventure where – bada bing – the Swiftbrothers get it done quick and get a life!
The characters are voiced by a stellar cast, including League of Gentlemen duo Reece Shearsmith and Steve Pemberton (as the Swiftbrothers themselves) as well as Bez from the Happy Mondays, Slade legend Noddy Holder and Chris “I’ve been such a fool” Evans.
The TV ads are based around the lives of these two cheeky chaps and there will be many more adventures to follow throughout 2012.
When Simplyhealth launched their new brand campaign they wanted to reflect a truth about themselves – how they try to do the right thing, not the easy thing. The result was “We can be bothered”, an idea that is reflected through all of their communications. It has acted as a very positive rallying cry for the whole organization as well as giving a clear demonstration to the public of what the brand stands for.
Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.
Risky drivers don’t get 90% NCD. Experienced drivers do.
If you are an experienced driver, AXA car insurance offers you 90% NCD, but risky drivers need not apply. New outdoor creative to accompany new TV, digital and social media in 2011. Launched in February 2010 AXA Car Insurance became the fastest growing car insurance brand of 2010.
When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.
When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.
Wickes Catalogue TV
In a move to encourage more tradesman to use itand to become number one choice, an advertising campaign that focused on their catalogue was a first for Wickes.
Across TV, press and radio, the aim was to make tradesman understand that the catalogue is the essential tool, because it offers all the products they need to complete their projects on site. Hence the catalogue TV commercial features tradesmen ordering goods ‘on the go’, with delivery available on everything – from the small to the big stuff. Press and radio continued the theme and reinforced the benefits of the Wickes catalogue.
An ad campaign created to promote Wickes delivery service and highlight the fact that Wickes delivers next day on thousands of products, ‘from the small to the big and bulky stuff’. The campaign, aimed at tradesman, runs on TV, radio and press. Based on Wickes understanding that ‘time is money’ for tradesman, Wickes next day delivery service allow tradesmen to spend more time working rather than shopping.
Simplyhealth Cash Plans – We can be bothered
Simplyhealth are the leading provider of cash plans in the UK and wanted to promote this expertise with a new campaign. We developed a new execution that helps to challenge people’s lack of understanding by informing them about cash plans and how they can help with everyday health care costs. It highlights how Simplyhealth products can transform gloomy futures into more positive ones and includes a clear call-to-action to find out more about a product that is especially helpful in difficult economic times.
The new ad continues to feature the bright and optimistic Simplyhealth brand world and demonstrates how it can communicate a range of different messages that support the overall brand message of ‘We can be bothered’. To find out more about Simplyhealth visit www.Simplyhealth.co.uk
SH ITV Banners 5′
To compliment our TV sponsorship of Doc Martin our latest Simplyhealth banners took over ITV.com/docmartin. The bright and playful creative stood out against the subtly coloured background and continued to communicate Simplyhealth’s “We can be bothered” mentality for affordable healthcare.
SH ITV Banners 15′
To compliment our TV sponsorship of Doc Martin our latest Simplyhealth banners took over ITV.com/docmartin. The bright and playful creative stood out against the subtly coloured background and continued to communicate Simplyhealth’s “We can be bothered” mentality for affordable healthcare.
When Simplyhealth launched their new brand campaign they wanted to reflect a truth that reflected their distinctive culture – how they try to do the right thing for their customers, not the easy thing. The result is a campaign based around the idea “We can be bothered”. It has acted as a very positive internal rallying cry for everyone within Simplyhealth as well as communicating clearly what the brand stands for to existing and potential customers. To find out more about Simplyhealth visit www.simplyhealth.co.uk
When Simplyhealth launched their new brand campaign they wanted to reflect a truth that reflected their distinctive culture – how they try to do the right thing for their customers, not the easy thing. The result is a campaign based around the idea “We can be bothered”. It has acted as a very positive internal rallying cry for everyone within Simplyhealth as well as communicating clearly what the brand stands for to existing and potential customers. To find out more about Simplyhealth visit www.simplyhealth.co.uk
The second adventure for the Swiftbrothers brought to you by Swiftcover.com opens on the brothers cruising the streets of Barkswell and introduces you to the characters of the brothers mates. Phil, who is digging up his front garden searching for his car insurance documents and Barry, their friend of limited intelligence who is doing to same but looking for his car. Phil is told by the brothers that he could have been Swiftcovered and stored his documents online, he responds by saying “I’ve been such a fool” and Barry who is simply told to “Get a Life”.
The launch advert for the Swiftbrothers campaign that takes you on an adventure around their hometown of Barkswell. Creatively based on a cinema trailer you get an introduction to the other characters in their lives; Cindy and Britney the love interests, Mum and Dad, forgetful Grandad, the Chaps, and of course our voice of authority PC Wagstaff.
The Swiftbrothers remind us about the benefits of being Swiftcovered, fast quotes in – bada bing – double-swift time, store your documents online and that Swiftcover.com is available on your mobile. All excellent features that help our community of dogs get through their daily lives in Barkswell.
Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.
Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.
‘Experienced Drivers Wanted’. Are we passing our bad driving habits onto the next generation?
Working with a cast of 5 year olds, we encouraged the crashing toy cars, tailgating and generally getting ‘eggy’ with other ‘drivers’. The viral and its strong social sub text of how our behaviour effects children, was used to foster a dialogue about driving behaviours amongst active online social communities. Targeted Mother and Parent blogger groups were happy to champion the viral and engaged with AXA’s Respect on the Road campaign via Youtube and polling at facebook.com/irespecttheroad. Highly targeted creative, relevant content and a controversial topic led to an impressive social addition to the TV campaign.
Ever been infuriated by the behaviour of other drivers, noticed the general lack of mutual respect on Britain’s roads? And have you ever felt you were the only one who notices this decline in Britain’s driving standards? You are not alone.
Our roving London cab, part of the facebook/irespecttheroad campaign, is out on the streets of London right now. Its mission is to find out what has been frustrating you most on UK’s roads and to let you have your say. Our London cabbie, Grant Davies, thought he had heard it all before, but he hadn’t. White Van drivers, cyclists, Boris, women drivers all get the once over as passengers they have their say. You can watch live recorded video diaries and interviews with passengers on this most emotive of topics at facebook.com/irespecttheroad.
Why not hop in the cab and have your say?
Part of a social movement promoted by MWO that fosters a dialogue about driving behaviours at facebook.com/irespecttheroad – asking if the world might be a better place if we were more respectful on the road.
Ever been infuriated by the behaviour of other drivers, noticed the general lack of mutual respect on Britain’s roads? And have you ever felt you were the only one who notices this decline in Britain’s driving standards? You are not alone.
Our roving London cab, part of the facebook/irespecttheroad campaign, is out on the streets of London right now. Its mission is to find out what has been frustrating you most on UK’s roads and to let you have your say. Our London cabbie, Grant Davies, thought he had heard it all before, but he hadn’t. White Van drivers, cyclists, Boris, women drivers all get the once over as passengers they have their say. You can watch live recorded video diaries and interviews with passengers on this most emotive of topics at facebook.com/irespecttheroad.
Why not hop in the cab and have your say?
Part of a social movement promoted by MWO that fosters a dialogue about driving behaviours at facebook.com/irespecttheroad – asking if the world might be a better place if we were more respectful on the road
Who needs another car insurance company? So when AXA launched into this market they needed a campaign that would be talked about, while attracting the right kind of customer. By contrasting how ridiculously some people behave on the road with the value of experience, AXA has a campaign idea that not only communicates the benefits for experienced drivers but can also stimulate a genuine social debate.
With a range of exciting new products we wanted to make people think differently about Alpro. Moving from the world of Soya into new plant based ingredients we knew our audience would be curious about the new taste experiences. In the new ad we see our curious caroline going on a journey through the city following a trail of leaves, which lead her to a beautiful roof top garden. Watch the ad to see what happens!