Category

TV

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Planting Magic

By | ADVERTISING, TV, Westland, Westland Horticulture, WORK | No Comments
Our new Gro-Sure® Planting Magic campaign broke over Easter this year, just in time for the growing season. Planting Magic is a revolutionary new product that delivers fantastic results for plants and shrubs. 
 
The spoof TV ad features Charlie Dimmock and in a light-hearted way, aims to expose the idea that Charlie’s success in the garden is not down to years of experience…….. but is in fact due to her secretly using Planting Magic. It’s fun, simple and we think it’ll catch the imagination of gardeners all over the UK.
 
The £1.5million campaign is supported by TV, press, instore and digital.
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BackCare App

By | ADVERTISING, Simplyhealth, TV, WORK | No Comments
In the UK, 2.5million people suffer everyday from back problems so Simplyhealth have partnered with the Charity Backcare and will donate £1 for every free download of their new app which is full of exercises, tips and techniques on how best to manage your back problems.
 
The new ad continues to feature the bright and optimistic Simplyhealth brand world and demonstrates how it can communicate a range of different messages that support the overall brand message of ‘We can be bothered’. To find out more about Simplyhealth visit www.simplyhealth.co.uk
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Trade Quality Stories – Powertool Accessories

By | ADVERTISING, TV, Wickes, WORK | No Comments
At Wickes, there are many interesting stories that depict the immense time and effort that goes into designing the high quality products stocked for the trade. Quality in a Wickes job is all about the detail so our set of 3 reverse creatives reflects that every great job needs to start with a great product. 
 
Here is another example for the high quality range of products stocked by Wickes:”All Wickes SDS and Masonry drill-bit tips are made from high-grade tungsten carbide that stay sharper for longer for a precise, professional job, every day”
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Trade Quality Stories – Tile Adhesive

By | ADVERTISING, TV, Wickes, WORK | No Comments
At Wickes, there are many interesting stories that depict the immense time and effort that goes into designing the high quality products stocked for the trade. Quality in a Wickes job is all about the detail so our set of 3 reverse creatives reflects that every great job needs to start with a great product. 
 
Here is another example for the high quality range of products stocked by Wickes: “Wickes Flexible, Rapid Setting Tile Adhesive is fit for the most demanding jobs and ready to grout in just two hours.”
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Trade Quality Stories – Ultra Gold Screws

By | ADVERTISING, TV, Wickes, WORK | No Comments
At Wickes, there are many interesting stories that depict the immense time and effort that goes into designing the high quality products stocked for the trade. Quality in a Wickes job is all about the detail so our set of 3 reverse creatives reflects that every great job needs to start with a great product. 
 
Here is another example for the high quality range of products stocked by Wickes: “Wickes Ultra Gold High Performance Screws have a Pozi-Square Stick-Fit Recess for greater control and stability… and a waxed finish for a smoother drive”.
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Aftercut

By | Westland Horticulture | No Comments
Our first TV advert for Westland Horticulture under the new brand campaign “There’s More Life In The Westland” features a revolutionary new lawn product; Aftercut All-In-One with the new Even-Flo spreader.
 
The Westland is a place where good life flourishes. It’s a place where the bees are buzzier, the smells more pungent, the sounds more heightened and there is MORE LIFE. The commercial uses extreme close-ups, heightened sound effects, a rallying VO and compelling music tracks to communicate the abundance that is possible when you live in The Westland. 
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Decking

By | Wickes | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

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Uplifted

By | Alpro Europe | No Comments

With a range of exciting new products we wanted to make people think differently about Alpro. Moving from the world of Soya into new plant based ingredients we knew our audience would be curious about the new taste experiences. In the new ad we see our curious Caroline going on a journey through the city following a trail of leaves, which lead her to a beautiful rooftop garden. Watch the ad to see what happens!

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Wickesy Dog

By | Wickes | No Comments

Wickes Professional finish paint

Wickes are rightly proud of their white paint, developed for the performance and quality demanded by the trade. More evidence that Wickes is working harder to give both trade and home DIY the best products possible.

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Flooring

By | Wickes | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

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Kitchens

By | Wickes | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

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Catalogue

By | Wickes | No Comments

Wickes Catalogue TV

In a move to encourage more tradesman to use itand to become number one choice, an advertising campaign that focused on their catalogue was a first for Wickes.

Across TV, press and radio, the aim was to make tradesman understand that the catalogue is the essential tool, because it offers all the products they need to complete their projects on site. Hence the catalogue TV commercial features tradesmen ordering goods ‘on the go’, with delivery available on everything – from the small to the big stuff. Press and radio continued the theme and reinforced the benefits of the Wickes catalogue.

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Next Day Delivery

By | Wickes | No Comments

An ad campaign created to promote Wickes delivery service and highlight the fact that Wickes delivers next day on thousands of products, ‘from the small to the big and bulky stuff’. The campaign, aimed at tradesman, runs on TV, radio and press. Based on Wickes understanding that ‘time is money’ for tradesman, Wickes next day delivery service allow tradesmen to spend more time working rather than shopping.

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Cashplans

By | Simplyhealth | No Comments

Simplyhealth Cash Plans – We can be bothered

Simplyhealth are the leading provider of cash plans in the UK and wanted to promote this expertise with a new campaign. We developed a new execution that helps to challenge people’s lack of understanding by informing them about cash plans and how they can help with everyday health care costs. It highlights how Simplyhealth products can transform gloomy futures into more positive ones and includes a clear call-to-action to find out more about a product that is especially helpful in difficult economic times.

The new ad continues to feature the bright and optimistic Simplyhealth brand world and demonstrates how it can communicate a range of different messages that support the overall brand message of ‘We can be bothered’. To find out more about Simplyhealth visit www.Simplyhealth.co.uk

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Doc Martin Sponsorship

By | Simplyhealth | No Comments

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To compliment our TV sponsorship of Doc Martin our latest Simplyhealth banners took over ITV.com/docmartin. The bright and playful creative stood out against the subtly coloured background and continued to communicate Simplyhealth’s “We can be bothered” mentality for affordable healthcare.

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Doc Martin Sponsorship

By | Simplyhealth | No Comments

SH ITV Banners 15′

To compliment our TV sponsorship of Doc Martin our latest Simplyhealth banners took over ITV.com/docmartin. The bright and playful creative stood out against the subtly coloured background and continued to communicate Simplyhealth’s “We can be bothered” mentality for affordable healthcare.

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Anna

By | Simplyhealth | No Comments

Simplyhealth’s campaign developes into 2011, within the world bright, colourful of Simplyhealth; where real customers tell their own Simplyhealth stories, bringing Simplyhealth’s levels of individual customer service to life. A world where your Simplyhealth personnal contacts ‘can be bothered’.

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Extraordinary

By | Simplyhealth | No Comments

When Simplyhealth launched their new brand campaign they wanted to reflect a truth that reflected their distinctive culture – how they try to do the right thing for their customers, not the easy thing. The result is a campaign based around the idea “We can be bothered”. It has acted as a very positive internal rallying cry for everyone within Simplyhealth as well as communicating clearly what the brand stands for to existing and potential customers. To find out more about Simplyhealth visit www.simplyhealth.co.uk

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Extracontent

By | Simplyhealth | No Comments

When Simplyhealth launched their new brand campaign they wanted to reflect a truth that reflected their distinctive culture – how they try to do the right thing for their customers, not the easy thing. The result is a campaign based around the idea “We can be bothered”. It has acted as a very positive internal rallying cry for everyone within Simplyhealth as well as communicating clearly what the brand stands for to existing and potential customers. To find out more about Simplyhealth visit www.simplyhealth.co.uk

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Dig

By | Swiftcover | No Comments

The second adventure for the Swiftbrothers brought to you by Swiftcover.com opens on the brothers cruising the streets of Barkswell and introduces you to the characters of the brothers mates. Phil, who is digging up his front garden searching for his car insurance documents and Barry, their friend of limited intelligence who is doing to same but looking for his car. Phil is told by the brothers that he could have been Swiftcovered and stored his documents online, he responds by saying “I’ve been such a fool” and Barry who is simply told to “Get a Life”.

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Titles

By | Swiftcover | No Comments

The launch advert for the Swiftbrothers campaign that takes you on an adventure around their hometown of Barkswell. Creatively based on a cinema trailer you get an introduction to the other characters in their lives; Cindy and Britney the love interests, Mum and Dad, forgetful Grandad, the Chaps, and of course our voice of authority PC Wagstaff.

The Swiftbrothers remind us about the benefits of being Swiftcovered, fast quotes in – bada bing – double-swift time, store your documents online and that Swiftcover.com is available on your mobile. All excellent features that help our community of dogs get through their daily lives in Barkswell.

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Salt. Is your food full of it?

By | FSA | No Comments

Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.

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Salt. Is your food full of it?

By | FSA | No Comments

Most consumers believe that by not adding salt to their meals they are doing enough to reduce their salt intake. Unfortunately, around 75% of the salt they eat is already hiding in their everyday foods! To combat this view the FSA launched their salt awareness campaign and it has exceeded all expectations. Using the idea of “SALT. IS YOUR FOOD FULL OF IT?” it delivered the message about the dangers of too much salt with such impact that the British public have actually began to change their eating habits and reduce their salt consumption.

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Kids

By | AXA, AXA | No Comments

‘Experienced Drivers Wanted’. Are we passing our bad driving habits onto the next generation?

Working with a cast of 5 year olds, we encouraged the crashing toy cars, tailgating and generally getting ‘eggy’ with other ‘drivers’. The viral and its strong social sub text of how our behaviour effects children, was used to foster a dialogue about driving behaviours amongst active online social communities. Targeted Mother and Parent blogger groups were happy to champion the viral and engaged with AXA’s Respect on the Road campaign via Youtube and polling at facebook.com/irespecttheroad. Highly targeted creative, relevant content and a controversial topic led to an impressive social addition to the TV campaign.

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I Respect The Road

By | AXA, AXA | No Comments

Ever been infuriated by the behaviour of other drivers, noticed the general lack of mutual respect on Britain’s roads? And have you ever felt you were the only one who notices this decline in Britain’s driving standards? You are not alone.

Our roving London cab, part of the facebook/irespecttheroad campaign, is out on the streets of London right now. Its mission is to find out what has been frustrating you most on UK’s roads and to let you have your say. Our London cabbie, Grant Davies, thought he had heard it all before, but he hadn’t. White Van drivers, cyclists, Boris, women drivers all get the once over as passengers they have their say. You can watch live recorded video diaries and interviews with passengers on this most emotive of topics at facebook.com/irespecttheroad.

Why not hop in the cab and have your say?

Part of a social movement promoted by MWO that fosters a dialogue about driving behaviours at facebook.com/irespecttheroad – asking if the world might be a better place if we were more respectful on the road.

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Cab Cam

By | AXA, AXA | No Comments

Ever been infuriated by the behaviour of other drivers, noticed the general lack of mutual respect on Britain’s roads? And have you ever felt you were the only one who notices this decline in Britain’s driving standards? You are not alone.

Our roving London cab, part of the facebook/irespecttheroad campaign, is out on the streets of London right now. Its mission is to find out what has been frustrating you most on UK’s roads and to let you have your say. Our London cabbie, Grant Davies, thought he had heard it all before, but he hadn’t. White Van drivers, cyclists, Boris, women drivers all get the once over as passengers they have their say. You can watch live recorded video diaries and interviews with passengers on this most emotive of topics at facebook.com/irespecttheroad.

 Why not hop in the cab and have your say?

Part of a social movement promoted by MWO that fosters a dialogue about driving behaviours at facebook.com/irespecttheroad – asking if the world might be a better place if we were more respectful on the road

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Experienced Drivers Wanted

By | AXA, AXA | No Comments

Who needs another car insurance company? So when AXA launched into this market they needed a campaign that would be talked about, while attracting the right kind of customer. By contrasting how ridiculously some people behave on the road with the value of experience, AXA has a campaign idea that not only communicates the benefits for experienced drivers but can also stimulate a genuine social debate.