Category

Wickes

WKS Quality PT_214x120

Trade Quality Stories – Powertool Accessories

By | ADVERTISING, TV, Wickes, WORK | No Comments
At Wickes, there are many interesting stories that depict the immense time and effort that goes into designing the high quality products stocked for the trade. Quality in a Wickes job is all about the detail so our set of 3 reverse creatives reflects that every great job needs to start with a great product. 
 
Here is another example for the high quality range of products stocked by Wickes:”All Wickes SDS and Masonry drill-bit tips are made from high-grade tungsten carbide that stay sharper for longer for a precise, professional job, every day”
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Trade Quality Stories – Tile Adhesive

By | ADVERTISING, TV, Wickes, WORK | No Comments
At Wickes, there are many interesting stories that depict the immense time and effort that goes into designing the high quality products stocked for the trade. Quality in a Wickes job is all about the detail so our set of 3 reverse creatives reflects that every great job needs to start with a great product. 
 
Here is another example for the high quality range of products stocked by Wickes: “Wickes Flexible, Rapid Setting Tile Adhesive is fit for the most demanding jobs and ready to grout in just two hours.”
WKS Quality PT_214x120

Trade Quality Stories – Ultra Gold Screws

By | ADVERTISING, TV, Wickes, WORK | No Comments
At Wickes, there are many interesting stories that depict the immense time and effort that goes into designing the high quality products stocked for the trade. Quality in a Wickes job is all about the detail so our set of 3 reverse creatives reflects that every great job needs to start with a great product. 
 
Here is another example for the high quality range of products stocked by Wickes: “Wickes Ultra Gold High Performance Screws have a Pozi-Square Stick-Fit Recess for greater control and stability… and a waxed finish for a smoother drive”.
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Decking

By | Wickes | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

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Wickesy Dog

By | Wickes | No Comments

Wickes Professional finish paint

Wickes are rightly proud of their white paint, developed for the performance and quality demanded by the trade. More evidence that Wickes is working harder to give both trade and home DIY the best products possible.

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Flooring

By | Wickes | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

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Kitchens

By | Wickes | No Comments

When Wickes set out to grow their business against big spending rivals they knew they needed a big idea. It needed to work across a wide range of audiences from tradesman to people looking to buy a new quality kitchen as well as challenging a lot of unfounded perceptions about the brand. The result is a campaign that captures the deeply-felt pride of both Wickes and their customers, encapsulating this in the thought of “It’s got our name on it. Wickes”.

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Catalogue

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Wickes Catalogue TV

In a move to encourage more tradesman to use itand to become number one choice, an advertising campaign that focused on their catalogue was a first for Wickes.

Across TV, press and radio, the aim was to make tradesman understand that the catalogue is the essential tool, because it offers all the products they need to complete their projects on site. Hence the catalogue TV commercial features tradesmen ordering goods ‘on the go’, with delivery available on everything – from the small to the big stuff. Press and radio continued the theme and reinforced the benefits of the Wickes catalogue.

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Next Day Delivery

By | Wickes | No Comments

An ad campaign created to promote Wickes delivery service and highlight the fact that Wickes delivers next day on thousands of products, ‘from the small to the big and bulky stuff’. The campaign, aimed at tradesman, runs on TV, radio and press. Based on Wickes understanding that ‘time is money’ for tradesman, Wickes next day delivery service allow tradesmen to spend more time working rather than shopping.