Last year swiftcover.com launched that advertising campaign with Iggy Pop. It demonstrates how the efficiency and benefits of swiftcover.com’s online service give you more time to spend on more important things in life – quite literally it let’s you “Get a life”. Most importantly it works and sales increased 36% year on year in 2009. That’s why the campaign is continuing and in 2010 we now have Iggy being joined by his puppet alter-ego. This digital work was produced in conjunction with the in-house design team at AXA Personal Lines.