Kitchens – Built For You

By September 12, 2013Pomegrate
WKS Kitchen Built For You_214x120
Wickes has two audiences for their Kitchens, The Trade (buying for business) and also the Female Specifier (buying for themselves). This creates a challenge as to how you speak to both audiences within a 30 sec TV commercial. 
 
So we created a juxtaposition using interesting visuals of both a tradesmen installing the key elements of a kitchen and a lady enjoying her new dream kitchen. This communicated Wickes’ building credentials and showcased a beautiful kitchen allowing us to talk to both audiences effectively.

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