Charlie PM TV Shot_214x120
Our new Gro-Sure® Planting Magic campaign broke over Easter this year, just in time for the growing season. Planting Magic is a revolutionary new product that delivers fantastic results for plants and shrubs. 
 
The spoof TV ad features Charlie Dimmock and in a light-hearted way, aims to expose the idea that Charlie’s success in the garden is not down to years of experience…….. but is in fact due to her secretly using Planting Magic. It’s fun, simple and we think it’ll catch the imagination of gardeners all over the UK.
 
The £1.5million campaign is supported by TV, press, instore and digital.

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