Four health companies were coming together to form a private health company with mutual values who could rival Bupa. We worked with HSA to create Simplyhealth, a new brand which united the Simplyhealth people and their customers.
This was to be a brand which told the truth about their people. People who didn’t get off the line at 6pm Friday, people who called their elderly customers if they hadn’t heard from them!
This is a brand world where every contact made you feel better. In a world that can’t be bothered we can. We generated increases in brand awareness each year of the campaign to highest levels achieved by the brand.
Consideration of Simplyhealth reached an all-time high, matching that of larger spending and more established competitors. Drove higher conversions for field salesforce supporting business customers. Achieved highest levels of salience and stand-out in healthcare sector. Acted as a very positive rallying cry for the whole organisation, signalling a clear demonstration to the public of what Simplyhealth stands for.