To communicate to a broader, more populist audience base how Wickes goes the ‘extra mile’ to source products of the highest possible quality we used ‘hero’ products: Scandinavian Slow-Grown Timber, which is straighter and less likely to split or twist; self- sharpening Green Aluminium Oxide Sandpaper; easy-to-fit Universal Roundline Guttering; 60 Minute Shower and Bathroom Sealant and Ultragold Waxed Woodscrews.
To create a new chapter in the Wickes brand story, MWO had to reach beyond the traditional Wickes target of trade professionals and experienced DIYers by creating a series of short online documentaries, each with its own 30 second ‘trailer’. The subjects chosen were real people with real projects selected for their inspirational qualities and visual impact. The 30” trailers were played out on the Wickes.com homepage whilst the trailers and documentaries are on youtube.com/wickes creating a conversation with the consumer under #projectpossible
Our protagonists were interviewed from October – Dec in California, Snowdonia, Northumbria and London