When Wickes launched their everyday low prices campaign Red Pencil Prices we needed to educate customers about the new campaign but also show them the wide range of products that were being marked down. We brought this to life by showing the red pencil marking down multiple products across a wide range of categories. The red pencil was the key to creating standout and instant consumer recognition through TV, press and In-store so we made sure this was the hero of all our online communications.
We believe in the value of big ideas that translate across all communication channels. It is ideas that form the basis of long running campaigns and ideas that can evolve and develop over time. Most importantly it is ideas, not executions, that deliver real value and contribute to business success